Strategy

 

3D brand strategies and exhibit development.

 

3D brand strategies incorporate visual impressions, built environments, and event marketing. Your message is too important to arbitrarily slap your logo on a stock photo and call it an effective communication.

 

Paris Design has decades of experience successfully realizing two and three dimensional strategic brand programs for corporate, government and institutional organizations. 

 

We help you tell your story, promote corporate image, create displays and develop exhibits that engage and resonate with your audience across a variety of platforms.

 


 

United States Botanical Garden

USBG Seasonal Windows for Main Lobby

 

Window frames made from aluminum and recycled fabric, were designed for the United States Botanic Gardens entry lobby. The illustrations combine key features of the USBG Gardens – Conservatory, National Garden and Bartholdi Park at the National Mall, in Washington, DC.

Uni. of Maryland: Office of Sustainability

Smart and Sustainable Campuses Conference

 

University of Maryland's Smart and Sustainable Campuses Conference utilizes eco-friendly biodgradable and recyclable substrates from Ecorite Imaging for wayfinding, and informational signage at this yearly event.

International Monetary Fund (IMF)

Recycling Strategy & World Environment Day

 

The International Monetary Fund has made great efforts in sustainable operations, achieving LEED Gold Certification for their Headquarters 1 and 2 buildings in Washington DC. Paris Design helped the IMF develop and implement their recycling program with strategic placement of graphics teaching staff what and where to recycle.

Inter-American Development Bank (IDB)

Corporate Social Responsibility Identification

 

The Corporate Environmental & Social Responsibility (CSR) Initiative at the Inter-American Development Bank needed a three-part logo that identified their commitment to sustainability, and the three key divisions under which they operate.

National Arboretum

Power Plants: Farming Energy

 

The USDA "Power Plants: Farming Energy" exhibit developed for the National Arboretum showcases living plants with the potential for bioenergy crops. As visitors stroll through the one-acre Power Plants Garden, outdoor interpretive signage explains how each plant can be converted to biofuel. 

Discovery Creek Children's Museum

"Insect-N-Side" take-away educational activity

 

Each season the Discovery Creek Children's Museum has a new thematic experience on an aspect of the local environment at Glen Echo Park. For their interpretive insect exhibit we created "Insect-n-Side". 

American Sail Training Association (ASTA)

ASTA Harness the Wind

 

The American Sail Training Association encourages character building through at-sea training, promotes sail training and education under sail.

National Park Service: Cuyahoga Valley

Cuyahoga Valley National Park: Identity & Partnerships Wayfinding Signage

 

The Cuyahoga River is widely known as "the river that caught fire" – an event that helped spark the environmental movement in 20th Century America. But there's much more to Cuyahoga's story.

U.S. Army: 7 Qualities Campaign

 

The core-qualities campaign for the U.S. Army displays in sets of seven banners per site. Photos of troops in action depict Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Courage.

Fresco Cafe

 

Branding for the flagship location of the Fresco Savory Cafe included developing logos, icons and variety of temporary and permanent signage for this Spanish Tapas-themed fast-food restaurant.