U.S. Army: 7 Qualities Campaign


  • Army banners :
  • Army banners 2 :

The core-qualities campaign for the U.S. Army displays in sets of seven banners per site. Photos of troops in action depict Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Courage.


Total of 84 photo banners and 12 word-list banners naming the core-qualities in English and Spanish were completed for the U.S. Army Accession's Command out of Fort Houston, Texas. Banners are used in mid-west recruiting efforts for the US Army.



Project: U.S. Army: 7 Qualities Campaign
Role: Design / Production
Location: Ft Houston, Texas